Product designer
early 2023... present
Product designer (early 2023... present)
Product designer (early 2023... present)
Over 2 years, I redesigned WholesaleXpress from the ground up, turning a clunky dealer auction platform into a platform people actually wanted to use.
Over 2 years, I redesigned WholesaleXpress from the ground up, turning a clunky dealer auction platform into a platform people actually wanted to use.
Over 2 years, I redesigned WholesaleXpress from the ground up, turning a clunky dealer auction platform into a platform people actually wanted to use.
Some outcomes:
Some outcomes:
Some outcomes:
∙ Enhanced the live auction experience, boosting dealer participation by ~40% and cutting bid time by a quarter through a transparent and confident experience.
∙ Launched the platform’s first self-registration flow, increasing verified sign-ups by 180% and reducing onboarding time by 70%.
∙ Introduced self-serve listings for dealers, which doubled total inventory volume, cut time-to-market by 3 days, and reduced manual ops work by 80%.
∙ Enhanced the live auction experience, boosting dealer participation by ~40% and cutting bid time by a quarter through a transparent and confident experience.
∙ Launched the platform’s first self-registration flow, increasing verified sign-ups by 180% and reducing onboarding time by 70%.
∙ Introduced self-serve listings for dealers, which doubled total inventory volume, cut time-to-market by 3 days, and reduced manual ops work by 80%.
∙ Enhanced the live auction experience, boosting dealer participation by ~40% and cutting bid time by a quarter through a transparent and confident experience.
∙ Launched the platform’s first self-registration flow, increasing verified sign-ups by 180% and reducing onboarding time by 70%.
∙ Introduced self-serve listings for dealers, which doubled total inventory volume, cut time-to-market by 3 days, and reduced manual ops work by 80%.
The redesign gave the marketplace a second life: dealer trust rebounded, adoption climbed sharply, and the new UX became a core part of the investor pitch that helped secure fresh funding during the 2024 management buyout.
The redesign gave the marketplace a second life: dealer trust rebounded, adoption climbed sharply, and the new UX became a core part of the investor pitch that helped secure fresh funding during the 2024 management buyout.
The redesign gave the marketplace a second life: dealer trust rebounded, adoption climbed sharply, and the new UX became a core part of the investor pitch that helped secure fresh funding during the 2024 management buyout.
TradeX (incl. LogiX)
TradeX (incl. LogiX)
TradeX (incl. LogiX)
Product designer
end 2022... mid 2023
Product designer (end 2022... mid 2023)
Product designer (end 2022... mid 2023)
I designed and launched a mobile app that finally took warehouse logistics out of pen-and-paper mode. What used to be slow, manual check-in/out across global sites became a streamlined digital flow.
I designed and launched a mobile app that finally took warehouse logistics out of pen-and-paper mode. What used to be slow, manual check-in/out across global sites became a streamlined digital flow.
I designed and launched a mobile app that finally took warehouse logistics out of pen-and-paper mode. What used to be slow, manual check-in/out across global sites became a streamlined digital flow.
After launch, ops teams cut manual work by roughly 60%, reduced reporting errors by 25%, and shaved hours off every vehicle check-in cycle. One logistics manager even said, “This is the first time I’ve actually enjoyed doing inventory.”
After launch, ops teams cut manual work by roughly 60%, reduced reporting errors by 25%, and shaved hours off every vehicle check-in cycle. One logistics manager even said, “This is the first time I’ve actually enjoyed doing inventory.”
After launch, ops teams cut manual work by roughly 60%, reduced reporting errors by 25%, and shaved hours off every vehicle check-in cycle. One logistics manager even said, “This is the first time I’ve actually enjoyed doing inventory.”
The app performed so well internally that leadership considered turning it into a white-label product for other logistics operators.
The app performed so well internally that leadership considered turning it into a white-label product for other logistics operators.
The app performed so well internally that leadership considered turning it into a white-label product for other logistics operators.
Product is sunsetted in the end of 2023.
Product is sunsetted in the end of 2023.
Product is sunsetted in the end of 2023.
Besides my work on the LogiX app, I also contributed directly to the marketplace itself. I introduced focused feature updates and improvements: from micro-enhancements on the vehicle detail page to refreshed offer/counter-offer flows, and even a brand-new marketing website for the TradeX marketplace.
Besides my work on the LogiX app, I also contributed directly to the marketplace itself. I introduced focused feature updates and improvements: from micro-enhancements on the vehicle detail page to refreshed offer/counter-offer flows, and even a brand-new marketing website for the TradeX marketplace.
Besides my work on the LogiX app, I also contributed directly to the marketplace itself. I introduced focused feature updates and improvements: from micro-enhancements on the vehicle detail page to refreshed offer/counter-offer flows, and even a brand-new marketing website for the TradeX marketplace.
RYAH app (within TheRoom)
RYAH app (within TheRoom)
RYAH app (within TheRoom)
UX/UI designer
end 2021
UX/UI designer (end 2021)
UX/UI designer (end 2021)
At TheRoom design agency, I led the redesign of a medical cannabis management app built to help patients track treatments and stay consistent with prescriptions.
At TheRoom design agency, I led the redesign of a medical cannabis management app built to help patients track treatments and stay consistent with prescriptions.
At TheRoom design agency, I led the redesign of a medical cannabis management app built to help patients track treatments and stay consistent with prescriptions.
The MVP had already found early traction, and my task was to take it to the next stage, refreshing the UX, adding guided routines, and improving the overall sense of trust and care.
The MVP had already found early traction, and my task was to take it to the next stage, refreshing the UX, adding guided routines, and improving the overall sense of trust and care.
The MVP had already found early traction, and my task was to take it to the next stage, refreshing the UX, adding guided routines, and improving the overall sense of trust and care.
The post-MVP redesign lifted daily engagement (based on observed user behavior), improved task completion for dosage tracking, and earned warm patient feedback.
The post-MVP redesign lifted daily engagement (based on observed user behavior), improved task completion for dosage tracking, and earned warm patient feedback.
The post-MVP redesign lifted daily engagement (based on observed user behavior), improved task completion for dosage tracking, and earned warm patient feedback.
In media:
In media:
In media:
Project sunsetted in 2024.
Project sunsetted in 2024.
Project sunsetted in 2024.
Product designer
mid 2019... mid 2021
Product designer (mid 2019... mid 2021)
Product designer (mid 2019... mid 2021)
For 2 years at TFX, I led the end-to-end design of both client and accountant experiences across web and mobile.
For 2 years at TFX, I led the end-to-end design of both client and accountant experiences across web and mobile.
For 2 years at TFX, I led the end-to-end design of both client and accountant experiences across web and mobile.
Together with a lead designer, we improved retention, reduced onboarding time for accountants, and cut support tickets by streamlining key workflows and launching new self-service tools.
Together with a lead designer, we improved retention, reduced onboarding time for accountants, and cut support tickets by streamlining key workflows and launching new self-service tools.
Together with a lead designer, we improved retention, reduced onboarding time for accountants, and cut support tickets by streamlining key workflows and launching new self-service tools.
We evolved and maintained dual design systems for both user groups, doubling design-to-development speed and halving time-to-market for new features.
We evolved and maintained dual design systems for both user groups, doubling design-to-development speed and halving time-to-market for new features.
We evolved and maintained dual design systems for both user groups, doubling design-to-development speed and halving time-to-market for new features.
The effort culminated in the launch of the TFX mobile app on both stores—a major step toward a unified, scalable product ecosystem.
The effort culminated in the launch of the TFX mobile app on both stores—a major step toward a unified, scalable product ecosystem.
The effort culminated in the launch of the TFX mobile app on both stores—a major step toward a unified, scalable product ecosystem.
Nick Yahodin
Nick Yahodin
Nick Yahodin
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Nick Yahodin — Edmonton-based Product Designer (6yoE), who CRAFTS order from data and a bit of visual poetry
Nick Yahodin — Edmonton-based Product Designer (6yoE), who CRAFTS order from data and a bit of visual poetry
Nick Yahodin — Edmonton-based Product Designer (6yoE), who CRAFTS order from data and a bit of visual poetry
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